Hi. We had a great morning, taking up spelling, discussing use of words, analogies etc. Math was a review of what a polygon is and regular polygons.

Math homework - 7.1 (two page worksheet) due Friday

L.A. - We read about logos and slogans.
For our travel brochure all students are to make up their own company name, logo and slogan.
We worked at brainstorming the types of logos: graphic, text, mixed.
We also remembered the different slogans that companies use to remember their products.

Homework: pick a company name and think of a logo design you would like to use.

Students received a worksheet package to help them organize their brochures.

(without the tables here is the text content)

Brochure checklist
Name: ________________
My country is: _______________________
My city of concentration is: _________________
List of resources: (include at least two books)



Initial checklist for brochure:Graphics: Element

• Company name, slogan and logo (two places)
• landmarks (historical, physical, cultural) (two total)
• movement picture/photo 1 & 2 (two total)
• interaction picture/photo 1 & 2 (two total)
• map of your country indicating location of city (minimum 1)
• map of your city (detailed minimum 1)
• MYP theme picture / photo (how do people live effectively within their environment) (two total)
  
• Date checked (signed by teacher)
  
  
  Text checklist
  
• introduction
• detailed itinerary
• paragraph (1) How does the environment (climate, precipitation) affect the way they live?
• paragraph (2) How have people had to change the way they live because of natural disasters?
• paragraph (3) Describe your country (place and location)
• persuasive paragraph (4) Why would someone come to visit your city and country?
• paragraph (5) or jot notes interesting facts about your region (statistics)
• interesting information (info 2) your choice (different to paragraph 5 content)
  
  Detailed Text checklist
  
• introductory paragraph (intro) (explain the purpose of your brochure, why should someone visit your city, country)
• detailed itinerary (info 1) (including physical and cultural rating) for 3 - 7 day trip
• paragraph (1) explain how people who live in your main city adapt to their surroundings. How does the environment (climate, precipitation) affect the way they live?
• paragraph (2) What kinds of natural disasters is your city affected by? Find some historical information about how a natural disaster(s) have affected your city. How have people had to change the way they live because of natural disasters?
• paragraph (3) Describe your country (place and location)
• persuasive paragraph (4) Convince someone to travel to your region of the world. Why would someone come to visit your city and country?
• paragraph (5) or jot notes interesting facts about your region: characteristics like landform, typical transportation, housing, climate, food and drink, language(s) of communication, imports/exports, key natural resources, etc.
  
• interesting information (info 2) your choice (vocabulary? currency exchange? items for sale? transportation prices? distances to other sites? one particular attraction in detail?)
  

Then there were given graphic organizers to show the number of pictures they would need.

• Graphic elements – Travel brochure
  
  Company name, slogan and logo (two places)
  
  
  
  
  
  landmarks (historical, physical, cultural) (two total)
  
  
  
  
  
  movement picture/photo 1 & 2 (two total)
  
  
  
  
  
  interaction picture/photo 1 & 2 (two total)
  
  
  
  
  
  map of your country indicating location of city (minimum 1)
  map of your city (detailed minimum 1)
  
  
  
  
  
  
  MYP theme picture / photo (how do people live effectively within their environment) (two total)
  
  
  
  NOTES on Logos, Slogans and company name
  
  
  
  
  You have been asked to design a company name, slogan and logo. This should appear at least two times in your travel brochure.
  What is your company name?
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  My company name is called _______________________________.
  
  Logos
  Logos is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity corporate logo. (from dictionary.com)
  A corporate logo is a component of a brand identity. The shape, color, typeface, etc. should be different and help your company stand out from others in a similar market. In this case of your project it’s travel.
  The most effective logos should be recognizable instantly, and should make some sort of emotional response on the viewer. Well designed logos work well at many sizes, and even in one color. Some logos are text only IBM or DELL. IBM, also known as "Big Blue" has simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.
  Others are image only like Apple computer's apple with a bite out of it. The Apple started out as a rainbow of color, and has been reduced to a single color without any loss of recognition. Some other logos are combinations of colour, graphics and text. Coca Cola's script (writing) is known the world over, but is best associated with the color red; its main competitor, Pepsi has taken the color blue, although they have abandoned their script logo.
  Car brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of VW, Mercedes and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand and clearly differentiated the product line.
  Other logos that have become global: and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Caroline Davidson) to do his logo, paying her $35 for what has become one of the most well known marks in the world (she was later compensated again by the company).
  Corporate identities today are often developed by large firms who specialize in this type of work. American graphic designer Paul Rand (see http://www.dlsdesign.com/paul_rand/ for more information and examples of his designs) is considered the father of corporate identity. He designed IBM and television station abc’s logos among a few famous ones.
  Some famous logos I know are:
  
  
  
  
  (adapted from vivalogo.com)
  
  
  
  
  
  Slogans
  Do you know these slogans?
  I’m loving it!
  
  Have it your way.
  
  The milk chocolate melts in your mouth-not in your hand.®
  
  You deserve a break today?
  
  Snap, crackle, pop!
  
  No More Tears.
  
  Mmm. Mmm. Good.
  
  
  
  Homework
  Read the newspaper, magazines, listen to the radio and/or watch t.v.
  Write down 10 slogans that you see or hear.
  Slogan Company, product
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  What did you learn from listening and watching for slogans?
  
  
  
  
  
  Analysis of media images - Next week
  
  Pick two (2) of the following and write a one page reflection (each).
  
• Examine how problems are solved in the media, using examples from TV, movies, advertising and other formats. How were concerns resolved (e.g., through buying a product, using violence, being dishonest, taking drugs)? What are some other ways that the problems in question could have been worked out? In what time frame were they resolved (e.g., by the end of a 30-minute episode)? How does this compare with how long it takes to resolve similar problems in real life?
  
• Examine celebrity endorsements. Look through newspapers and magazines or watch commercials where celebrities (e.g. sports stars, actors, musicians, or even cartoon characters) endorsing products. Why do you think a famous person or character would be in these ads. Does the celebrity truly believe in the product? Is he being paid to say the product is good? Would you buy something just because someone famous said it was a good thing. Why or why not?
  
• Explore careers in media. What kinds of jobs are available in the media? Some jobs are in the spotlight, including television reporters, radio personalities, and newspaper and magazine journalists. Other jobs are behind the scenes include photographers, illustrators, research assistants, Web editors, camera operators, printers, video game developers, and advertising agents. Investigate one type of media job that you would prefer. Write about the career and why it might interest you? What kind of education do you need to pursue this career?
  
• Develop an awareness of media usage at home. Keep track of how much time you watch TV, use the computer, read a newspaper or magazine, or listen to the radio in one week. Also record the purpose of each activity? Did they learn something new? Which media resource did the student use most often? Which least often? Also track non-media activities such as playing with toys or friends, reading a book, or having conversations with friends and family. Total the time spent per activity over the week to create a double bar graph. Compare the time spent with media vs. non-media activities. What do you think about your use of time?
  Eg. Of log
  Day ---- Activity ---- Media or non-media ----- amount of time (minutes)
  
• The use of the performing arts in advertising. Watch t.v., listen to radio examine print sources. What genres of music and dance are most often used to market products? Which genres are associated with which types of products? Does the use of these art forms reflect positively or negatively on the art and the artists who create it? Does it reinforce stereotypes? How does it relate to the target audience for the product? What messages does it convey about the products being marketed? What type of genres of music and dance do you think are most effective to your age group?
  Expectation
  - demonstrates an understanding of a variety of media texts and is able to reflect and discuss advantages and disadvantages of techniques
  Level 1Level 2Level 3Level 4
  
  - creates a Company name, slogan and logo for travel brochure using appropriate forms, conventions, and techniques;
  Level 1Level 2Level 3Level 4
  
  - identifies characteristics of slogans and explain how the conventions and techniques associated with them are used to create meaning
  Level 1Level 2Level 3Level 4
  
  - identifies characteristics of logos explain how the conventions and techniques associated with them are used to create meaning
  Level 1Level 2Level 3Level 4
  
  Reflection question:
  In your own words what are your strengths in understanding and creating media texts. What areas do you need to improve?
  What strategies do you find to be most helpful in understanding and creating media texts? (think of strategies listening, watching, talking, discussing)
  
  
  
  
  
  
  
  
  
  Overall mark:

Homework tonight